Is Matterport Worth It? A Comprehensive Review In 2023

January 12, 2023 Post a Comment

Matterport 2 Finger Lakes Premier Properties Blog from www.fingerlakespremierproperties.com

The Rise of Matterport

In the past few years, Matterport has gained popularity as a 3D virtual tour technology that allows users to create immersive virtual experiences of physical spaces. This technology has been used in real estate, hospitality, and other industries where showcasing a space is essential. But is Matterport worth it? Let's dive into the pros and cons of this technology.

The Pros of Matterport

1. Enhanced User Experience

Matterport technology allows users to create an immersive experience for their audience. The 3D virtual tour provides a sense of space and depth that traditional photography cannot provide. Users can also add annotations and other interactive features to enhance the user experience.

2. Time-Saving

Creating a Matterport virtual tour is less time-consuming than traditional photography. The technology captures images and data quickly, and the processing time is relatively short. This could be a major advantage for businesses that need to showcase multiple properties or spaces.

3. Increased Engagement and Conversion Rates

Matterport virtual tours have been shown to increase engagement and conversion rates. According to a study by Apartments.com, listings with virtual tours get 49% more qualified leads than those without. This could be a game-changer for businesses looking to increase their sales.

The Cons of Matterport

1. Cost

One of the biggest drawbacks of Matterport technology is the cost. The equipment and software required to create a virtual tour can be expensive, and there may be additional fees for hosting and other services. This could be a barrier for small businesses or individuals with a limited budget.

2. Technical Difficulties

Matterport technology requires some technical expertise to use. The equipment and software can be complicated, and there may be a learning curve for users who are not familiar with 3D modeling or virtual tour technology. This could be a challenge for businesses without a dedicated tech team.

3. Limited Flexibility

Matterport virtual tours are limited to the physical space they capture. While users can add annotations and other interactive features, they cannot modify the physical space itself. This could be a drawback for businesses that need to showcase spaces that are still under construction or in need of renovation.

Conclusion

So, is Matterport worth it? The answer depends on the needs and goals of each business or individual. For businesses in the real estate or hospitality industry, Matterport could be a game-changer that increases engagement and conversion rates. However, the cost and technical difficulties could be a barrier for smaller businesses or individuals with a limited budget. Ultimately, it's up to each user to weigh the pros and cons and decide if Matterport is the right choice for them.